In 2005 my husband and I were sitting having a coffee in Ireland, chatting about buying gifts to take back home to the children, when I suddenly thought, wouldn't it be great if there was a one-stop store with a varied range of pink bits for the girls, taking into account there is a ten year age gap between them. Unfortunately, there wasn't, but the idea stayed with me and I started to take a look at my own family situation and how a pink store, supplying quality pink products and services, would benefit me from a consumer point of view.
Firstly, our daughters are absolutely crazy about the colour pink, the youngest being nine, was born to be a girly girl. As with most baby girls her nursery was decorated and accessorised with pink, but as soon as she had a voice everything without exception, had to have a hint of pink, anything from toys to bedroom accessories, you name it and it must come in her favourite colour.
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